The Benefits of becoming a BERNINA Dealer

Sales, Technical and Product Training
Training is critical to the success of any business. BERNINA of Canada is offering Product, Sales & Technical trainings. These trainings are either held at our office in Markham, Ontario or regionally.

Promotions Support
BERNINA of Canada Marketing offers a variety of promotional programs throughout the year. All the creative legwork is done for our Dealers; all you need to do is participate and distribute the promotional message to your customer database.


Consumer Website:
Whether a consumer is looking for their first BERNINA sewing machine or wants to be inspired by projects in the Experience section, is the resource to turn to.

Merchandising Support
In 2011, BERNINA International introduced the BERNINA Shop-in-Shop (SiS) System, which is an in-store product display and furniture. The BERNINA SiS System is designed to emphasize the quality of our products in an appropriate setting for the consumer and is consistent with our brand appearance.

Education and Support for Your Consumers
Virtual Clubs: Clubs are built-in monthly mini events that give your customers a reason to visit your store—they build traffic and generate sales. BERNINA does all the legwork; you only have to schedule these clubs in your store.

BERNINA Sponsored In-Store Events
BERNINA provides programs to bring our educators in to your store for events. These events are mainly hands-on and focus on a variety of our machines and software products.

Dealer Do It Yourself (DIY) Events
BERNINA cannot be everywhere, but we can design events for the dealers to host on their own. The DIY programs provide flexibility as they can be executed according to the store’s schedule.